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2024 Not-for-Profit Symposium

Grow Confidently

2024 Not-for-Profit Symposium

Please join us for our annual Not-For-Profit Symposium happening June 4th, 2024 from 9:00am – 1:00pm ET. We are hosting a full day of speakers and lunch at the Barns of Rose Hill in Berryville, VA.

What to Expect:

  • Cutting-Edge Insights: Stay ahead of the curve with the latest trends, challenges, and opportunities in the not-for-profit sector.
  • Expert Speakers: Learn from industry leaders and subject matter experts who will share their knowledge and experiences to empower your organization.
  • Professional Development: Enhance your skills and stay informed about regulatory changes that impact your organization.

Don’t miss the chance to be part of this enriching experience. Stay tuned for updates as we build an agenda filled with valuable insights for not-for-profit organizations. Together, let’s navigate the future of non-profit excellence!

This symposium qualifies for 3 hours of CPE.

In-Person RSVP

Can’t attend in person? Register for the webinar here

**Please note, the in-person option is invite only. The webinar option is open to the general public.**

Details for the Day

June 4th, 2024 | 9 am – 1 pm

Barns of Rose Hill

95 Chalmers Ct, Berryville, VA 22611


Please RSVP by May 15th

Speakers & Topics

Embracing Digital Tools for Outreach & Development

Tony Pearman | AccessU

The evolving landscape of traditional media (like TV, outdoor, and direct mail) is colliding with social media, digital tactics, smartphone tracking, and website CMR, SEO, and SEM. If you feel lost in the alphabet soup of digital media and the seemingly infinite options, this seminar is for you. Representatives from one of our newest SETA members, AccessU, will share insights on:

  • How to reach varied and distinct workforce development audiences through digital targeting methods.
  • Ways to economically test and gauge the effectiveness of online media options.
  • Empowering your enrollment success with targeted creativity.
  • The power of modern social media and PR to drive brand awareness in the digital age.
  • Understanding tools that allow you to measure and track the conversion journey from impression to qualified lead to program participant/employee.
  • Using research to develop personas that lead to impactful marketing.

Measuring and Enhancing Organizational Culture

Lee Mariano | YHB

In this engaging presentation, we’ll explore effective methodologies for evaluating and amplifying the heartbeat of our workplace environment. Discover strategies to pinpoint strengths, address challenges, and cultivate a culture that fuels productivity, innovation, and employee well-being. This session is a roadmap for leaders and team members alike, providing actionable insights to nurture a vibrant and cohesive organizational culture that drives long-term success.

Recovering From the Pandemic: Tips for Addressing Strategy, Budgeting & Risk 

Lydia Wolf | M&T Bank

This presentation aims to guide not-for-profit organizations through the challenges and opportunities arising from the post-pandemic economic landscape, especially focusing on the loss of grants expected in 2024. The session will delve into critical strategies for adapting to these changes, covering effective methods for strategic planning, budget adjustments, and risk management tailored specifically for nonprofits dealing with financial uncertainties.

Mastering the Statement of Functional Expenses: Overcoming Common Challenges

Claire Manspile & Allison Shrader | YHB

Our YHB team will dive into the intricacies of the Statement of Functional Expenses and uncover common challenges that not-for-profits often face. This session offers an in-depth look at typical errors and practical strategies for ensuring accurate and compliant financial reporting. Discover key approaches to improve your organization’s financial management and transparency.