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Hospitality

Grow Confidently

Running a business in the Hospitality Industry presents unique challenges. At YHB, we understand the diverse needs of the hospitality sector and offer specialized services crafted to support your success.

Proactive Financial Solutions for Hospitality Businesses

Our approach is proactive and guided by over 75 years of experience in providing tax and assurance services. We’re well-versed in the intricacies of tax laws and strategies, aimed at minimizing your tax liabilities. As your dedicated advisors, we prioritize being available, responsive, and always ready to assist. Our aim is to bring forth tailored solutions that enhance your financial standing.

Tailored Expertise Across Various Hospitality Segments

Whether you’re in quick service, fast casual, casual dining, upscale fine dining, retail within the hospitality space, or even a chain of establishments, our seasoned experts have the perfect mix of skills to meet your unique needs. We specialize in delivering insightful strategies and best practices tailored to the hospitality industry.

Specialized Support for Retail and Restaurants

For retail businesses, navigating the market while managing operations can be overwhelming. Our retail industry team serves as a guiding light. From small stores to established chain retailers, we’ve been trusted advisors, consistently finding opportunities to enhance competitiveness and profitability.

For restaurants, we’ve built a dedicated team focused on delivering exceptional services. Understanding the nuances of your industry enables us to provide immediate support with relevant solutions and best practices.

Utilize Our Franchise Expertise

As a franchisor or franchisee, accessing accounting, assurance, tax, and advisory services that secure financing, meet reporting demands, and optimize profits is crucial. Our Franchising Team at YHB specializes in adding value to your business while understanding your unique challenges and needs. We’re dedicated to empowering your business growth while assisting in personal tax and financial planning objectives.

Being active members of the Capital Area Franchise Association and the Virginia Franchise Forum allows us to stay at the forefront of industry best practices, enhancing our ability to serve you effectively. With extensive experience across various franchise businesses, YHB efficiently delivers tailored services regardless of your enterprise’s size or the products and services you offer.


We have a history of being trusted advisors and accountants to businesses of all sizes, from mom-and-pop, brick-and-mortar shops to established chain restaurants. We find opportunities to help improve competitiveness and profitability.

We believe you have extraordinary potential.

You may think all accounting firms are alike. Just as retail establishments differ greatly in choices and quality, accounting firms differ in the range and quality of the services they provide.

At YHB, we offer comprehensive tax, accounting, assurance, wealth management, and consulting services amplified by business valuation, litigation support, and other specialized services. Your team at YHB can meet every accounting-related service need you may have, both here and abroad, no matter what type of retail business you are.

  • Tailored Solutions: Our services are custom-tailored to the needs of the hospitality industry.
  • Experience and Expertise: With decades of experience, we bring specialized knowledge to the table.
  • Comprehensive Support: From tax planning to business strategy, we offer holistic support.
  • Proactive Approach: We anticipate your needs and reach out with solutions, ensuring your success.

Partner with YHB for proactive financial solutions and expert guidance in the ever-evolving landscape of the hospitality industry.

How We Help

When you work with YHB, you get the advantage of advisors who know your community and the hospitality industry. We take a personal interest in your success. So you’ll get service that’s not only of the highest professional caliber, but responsive and genuinely caring, too. We leverage the latest technology so you can focus on what’s most important to you, not mundane tasks.

 
Let's Talk

Contact us when it’s time to move forward.

Jenny Piasecki
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About Jennifer

Jennifer is a 2001 graduate of Old Dominion University where she earned her bachelor’s in both Accounting and Finance. She later became a Certified Public Accountant in 2004. Jennifer joined the YHB Community Bank Team in October of 2017. Prior to joining YHB, her career spanned from working with non-profits to her current specialty in working with Community Banks.

Jennifer is an active member of both the Virginia Society of Certified Public Accountants (VSCPA) and the American Institute of Certified Public Accountants (AICPA). She also serves on the Board of Directors of United Way of the Northern Shenandoah Valley.

Expertise

Jennifer’s experience includes all aspects of bank taxation compliance and consulting.  Her unique combination of bank tax experience is an asset to the team.

Involvement & Memberships
  • Virginia Bankers Association (VBA)
  • Virginia Association of Community Bankers (VACB)
  • American Institute of Certified Public Accountants (AICPA)
  • Virginia Society of Certified Public Accountants (VSCPA)

 

Education
  • Old Dominion University (2001)
Chris A. Pearson
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About Chris

Chris joined YHB in 2001 with a B.S. in finance, accounting and accounting information systems from James Madison University. He is a member of the American Institute of Certified Public Accountants and the Virginia Society of Certified Public Accountants.  He has served on the Culpeper County Chamber of Commerce as a member, on the Board of Directors, as Chairman of the Small Business Committee.

Experience

Chris delivers a broad range of accounting, tax, assurance and business consulting services to clients throughout the Culpeper area, with a focus on the construction industry and small businesses. Besides helping to manage the firm’s Culpeper office, Chris is a member of YHB’s construction and business consulting teams. His experience includes preparation of financial statements and corporate/partnership income tax returns for private company clients, as well as service in the U.S. Navy.

Expertise

Chris is highly skilled at helping the owners of small businesses set goals and develop strategic plans. He then continually measures performance to achieve those goals. His deep knowledge of business operations and management makes him adept at identifying ways for clients to increase operational efficiency and take advantage of growth opportunities, tax credits and profit enhancement strategies. He also excels at helping clients with tax planning and compliance, retirement and succession planning, and selecting and installing accounting systems.

Approach

For Chris, communication is the key to effective client service. So he talks at length with clients to determine their goals, understand their situations and gain insight into what’s happening in their businesses and personal lives. He then uses strategic dashboards, benchmarking, what-if analysis and other tools to track performance, identify areas for improvement and develop solutions that help move clients ahead. To keep clients on track and head off potential problems, Chris touches base with them frequently to see how things are going and to suggest ways to increase their success.

Other Interests

Chris enjoys spending time with his family, learning about new technology and the impacts it will have on business, and playing golf.

 

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What Clients are Saying

 

“Chris is always helpful, available, and capable to explain things in a way I can easily understand. I trust his advice, and he takes the stress out of our accounting needs.” Lorrie T.

“Chris Pearson has always done a great job for my family.  We are very confident in his abilities and appreciate his hard work and dedication to doing his job so well.” – Anonymous

David Henning
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About David

David joined Yount Hyde and Barbour in 1999 after graduating from West Virginia University with a B.S.B.A. degree.  A tax specialist who works in depth with his clients, his focus is on banks and closely held businesses of any size. He is a member of the American Institute of Certified Public Accountants and the Virginia Society of Certified Public Accountants. David is a designated Chartered Global Management Accountant. He has served on the board as both president and treasurer for many local non-profits and civic organizations including, Boys and Girls Club of Northern Shenandoah Valley, Millbrook High School Band Boosters, and Kiwanis Club of Old Town. 

Experience

Offering an extensive array of services, he is a trained business mentor and coach, providing advanced levels of strategic planning for owners and managers, consulting with management on a variety of critical business decisions including accounting systems implementation, changes in business operations, mergers and acquisitions, and developing growth and exit strategies. David also specializes in winery and vineyard operations, auto dealerships, agribusiness, and franchises.

Expertise

As someone who is not afraid to get his hands dirty by getting involved in the day to day operations of a business, David takes that internal working knowledge and applies best practices from across all sectors to help each client develop and achieve their goals. He has extensive knowledge of the challenges that business owners and financial operators face and will work side by side his clients to ensure they are informed and making the best choices possible to advance their companies.

He is proficient in numerous software packages. David excels at developing personalized financial strategies for each business he works to help them reach their goals of improved profitability, growth, and long term stability.  Because he takes such a vested personal interest in all of his clients, David is most dedicated to minimizing the tax impact for all of the clients he serves.

Approach

David values the personal relationships that are formed with clients and works hard to maintain the lines of communication year-round. By taking the time to find out what makes people tick, he is able to effectively apply business and tax solutions to meet client needs and long term goals. Because the rules of the trade are ever-changing, David carefully advises clients from all angles, oftentimes thinking out of the box, but well within regulations, to provide the best possible answer and ensure client satisfaction.

Other Interests

David enjoys weekend vineyard tours with his wife, playing and coaching soccer with his daughters and outdoors activities such as biking, camping and hiking. In his free time, he likes to watch WVU sports and root for his alma mater.

 

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What Clients are Saying

 

“David Henning has been great to work with the last 10 years. I look at him as a partner in my businesses. Every time I meet with him, I learn so much more. Thanks for years of good advice.” – Shawn D.

“Since using YHB we have been at complete ease each year for taxes and knowing what to expect.  Anytime we have a question we can easily reach David for guidance. We highly recommend YHB!” – Angie T.

Cheryl McCann
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About Cheryl

Cheryl originally joined the firm in 1990. She returned to the firm in 2004 after 10 years as national finance director at Dominos Pizza. She is a senior accountant, involved in both the accounting and audit and tax departments. 

She is a certified public accountant in the state of Maryland and a member of the Maryland Association of CPAs and the American Institute of CPAs. Cheryl earned her bachelor of science degree in computer science and her associate of arts degree in accounting from Towson University.

Expertise

Cheryl is a manager, involved in both the accounting and audit and tax departments. Her principal areas of concentration include analyzing and streamlining accounting processes, financial statement and tax preparation and planning, and QuickBooks™ expertise.

During her time as finance director for Dominos, Cheryl gained a wealth of experience from a small business owner perspective from dealing with the individual franchises and franchise owners. This experience helped Cheryl understand the nuances of running a small business and has allowed her to become a better business advisor for her clients. She is able to advise clients not just on accounting needs, but also on personnel issues, procedures and organization, and growth strategy.

Other Interests

Cheryl volunteers at Garrison Forest School and Boys Latin School, where her children attend.

Adrian U. Taylor
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About Adrian

Adrian began her career at YHB in 1999, with a B.B. A. from Old Dominion University. She is a Personal Finance Specialist (PFS) as well as certified in Strategy & Performance Management from Mentor Plus. She is a member of the American Institute of Certified Public Accountants and the Virginia Society of Certified Public Accountants (VSCPA). She is also an Evaluator for the VSCPA Educational Foundation Scholarship Selection Committee, a Board Member of the Dental Clinic of Northern Shenandoah Valley and a Board Member of the Top of Virginia Regional Chamber

Experience

Adrian provides individual and business tax planning, compliance and consulting services to a broad range of clients ranging from family-owned businesses to personal service corporations.  She works with businesses and their owners, as well as other successful individuals, with strategic and financial planning. In addition to serving clients, Adrian provides mentoring and tax training for YHB staff members as well as educating local students on the opportunities available for those considering careers in accounting.

Expertise

Adrian specializes in providing tax and consulting services to individuals, partnerships and corporations.  She has extensive experience with the tax and financial challenges business owner’s face.  The Personal Financial Specialist (PFS) certification allows Adrian to combine her tax expertise with her knowledge of financial planning to provide clients with comprehensive financial strategies.

APPROACH

One of Adrian’s greatest strengths is her ability to help business owner’s understand and analyze their financial data to enable them to make informed business decisions.  She enjoys working with clients to develop effective tax and financial plans then helping them measure their progress.  In addition, Adrian believes communication is critical and is continually working with clients to keep them up to date on current developments and tax law changes.

INVOLVEMENT & MEMBERSHIPS

American Institute of Certified Public Accountants, Member
Virginia Society of Certified Public Accountants (VSCPA), Member
VSCPA Educational Foundation Scholarship Selection Committee, Evaluator
Dental Clinic of Northern Shenandoah Valley, Board Member
Top of Virginia Regional Chamber Valley Business Women, Committee Member

Education & Achievements

B.B.A. from Old Dominion University
Personal Financial Specialist (PFS)
Certificate in Strategy and Performance Management from Mentor Plus